Apple CEO Tim Cook dinner attends the Wonderlust occasion on the firm’s headquarters in Cupertino, California, on September 12, 2023.
Loren Elliott | Reuters
Apple CEO Tim Cook dinner teased that Apple could make a synthetic intelligence announcement later this yr throughout a name with analysts after the corporate reported fiscal first-quarter earnings.
Whereas Cook dinner’s feedback Thursday did not present many particulars, they did point out that Apple desires to compete with Microsoft, Google, Amazon, OpenAI and different tech corporations engaged on superior AI fashions that may generate textual content and pictures.
“As we glance forward, we are going to proceed to spend money on these and different applied sciences that may form the long run,” Cook dinner mentioned on a name with analysts. “That features synthetic intelligence, the place we proceed to spend an incredible quantity of effort and time, and we’re excited to share particulars of our ongoing work in that space later this yr.”
Generative AI began attracting important consideration from tech corporations and buyers beginning in 2022, after OpenAI launched ChatGPT and its picture mills quickly improved. Apple didn’t announce a complicated AI mannequin final yr, though the corporate has lengthy invested in comparable machine studying know-how in its chips and software program, which might determine folks or pets in photographs, for instance.
Apple usually declares new software program in June at its annual developer convention, WWDC. Final yr, the corporate introduced an autocorrect characteristic for the iPhone keyboard, primarily based on a transformer-based language mannequin, which shares the identical underlying know-how as GPT. However Apple by no means used the time period “synthetic intelligence” through the presentation, preferring the extra educational time period “machine studying.”
“Let me simply say that I feel there’s a large alternative for Apple with Gen AI and AI, with out going into extra element and placing myself on the market,” Cook dinner mentioned.
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